The SEMA Show is largely thought to be the pre-eminent automotive specialty products trade event in the world. The bad news is, it isn't open to the general public.

The event brings together the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center.

It began yesterday (Tuesday, November 3) at 9am, and will run all week until 4pm on Friday.

More than 100,000 industry leaders from over 100 countries are attending the event. Unlimited profit opportunities in the car, truck, SUV and RV markets is the name of the game.

Highlights will include the highly-rare Chevrolet Camaro HPE 700 LS9. Boasting a supercharged 6.2 litre engine, only 24 will be produced of which 10 have already been sold.

Among the exhibits are numerous collector cars slated to be sold at the 39th Annual Barrett-Jackson Collector Car Auction in Scottsdale.

The vehicles include five muscle cars - a Richard Petty 2009 Dodge Challenger, a WD-40/SEMA Cares Chevrolet Camaro, the original 2010 Hurst Ford Mustang Pace Car, the 2009 Classic Design Concepts Dodge Challenger Group II concept and the "Pay It Forward" 1966 Ford Mustang.

Each will be auctioned for charity.

The Chevrolet Camaro LS9: only 24 produced, with 10 already sold

Barrett-Jackson's SEMA display is located inside the General Motors booth and features a pair of classic Chevrolet Corvette Convertibles that will cross the block in Scottsdale.

The SEMA vehicles will be highlights of the 2010 Scottsdale auction, which will be held at WestWorld of Scottsdale from January 18-24.

"Barrett-Jackson is well-represented at SEMA by some exceptional Scottsdale auction vehicles, including five muscle cars that will be sold for charity," said Craig Jackson, chairman and CEO of Barrett-Jackson.

"For the first time ever, we're sharing booth space this year with our good friends and sponsors at GM. They've been strong supporters of our automotive lifestyle events and we're excited to help them deliver a memorable experience to the passionate SEMA crowd."

The Richard Petty 2009 Dodge Challenger, featured inside the 3M boothwill be auctioned in Scottsdale to benefit the Petty Family Foundation and the charities it supports. The Hurst Performance booth will be the location of the Hurst Mustang Pace Car. Proceeds from the powerful pony car will be donated to the Victory Junction Gang Camp.

ChildHelp and Victory Junction Gang will benefit from the sale of the WD-40/SEMA Cares Camaro, which is on display in the Grand Lobby. CDC's 2009 Dodge Challenger Group II concept, which will be sold in Scottsdale with a matching Charvel guitar to benefit NotMyKid, will be located in the CDC booth.

The "Pay It Forward" Mustang, restored by the East Texas Mustang Club and located in the Scott Drake booth, will be sold for the East Texas Crisis Center at Barrett-Jackson Scottsdale.

"Charity sales have long been a focus point at Barrett-Jackson," added Steve Davis, president of Barrett-Jackson.

"With charitable donations down worldwide during the economic crunch, we're working harder than ever to ensure that worthwhile organizations benefit from our events. Car collectors are some of the most generous people on the planet, and we can't wait to raise big dollars for these cars in Scottsdale."

Davis will also receive a surprise at SEMA when Sherwin-Williams unveils one of his personal collector cars complete with a new custom paint job on Wednesday at 11am PST.

It will be his first glimpse of the car since handing it over for restoration earlier this year. Barrett-Jackson and Sherwin-Williams will follow the unveiling with a special announcement.

Additional highlights of the Barrett-Jackson SEMA experience include NASCAR autograph sessions from Greg Biffle, Clint Bowyer, David Ragan and Martin Truex Jr. "The King" Richard Petty will also sign autographs alongside the Petty Challenger inside the 3M booth on Wednesday from 10am until noon.