This is a detective story.
It proves one of the most important things in this business:
When it comes to rare collectibles – always do your research.
And when you've done it... keep digging some more.
You could discover something remarkable.
Like I just did.
It's a piece of pop music history from one of the greatest artists of all-time.
An item every fan will be desperate to own.
And this detective story starts with a single name...
Madonna.
Madonna has been described as "the most significant artist of the late twentieth century".
With record sales of more than 300 million, she's the most successful solo performer in U.S Billboard chart history. Only The Beatles are bigger.
She's been a creative force of nature for 40 years.
And she completely changed the landscape of popular music.
According to Billboard Magazine, "the history of pop music can essentially be divided into two eras: pre-Madonna and post-Madonna".
So for music memorabilia collectors, Madonna is a key figure.
And this is the finest piece of Madonna memorabilia I've ever offered.
Personally worn by the Queen of Pop.
It's a white vest top personally worn and signed by Madonna in 2003.
Madonna wore the GAP brand vest on the cover of her 2003 single Love Profusion.
It features a large clear example of her autograph, signed boldly in black marker pen.
And importantly, it comes with superb provenance.
Because this vest top appeared in the 2009 London exhibition 'Simply Madonna: Materials Of The Girl'.
The exhibition, held at the Old Truman Brewery in Brick Lane, featured more than 300 costumes and personal items from Madonna's career.
The exhibition was curated by music memorabilia expert Ted Owen, who described it as an “unprecedented collection” of “museum-quality pieces”.
Madonna wore the GAP brand vest on the cover of her 2003 single Love Profusion.
It features a large clear example of her autograph, signed boldly in black marker pen.
And importantly, it comes with superb provenance.
Because this vest top appeared in the 2009 London exhibition 'Simply Madonna: Materials Of The Girl'.
The exhibition, held at the Old Truman Brewery in Brick Lane, featured more than 300 costumes and personal items from Madonna's career.
The exhibition was curated by music memorabilia expert Ted Owen, who described it as an “unprecedented collection” of “museum-quality pieces”.
The vest was acquired directly from Owen following the exhibition.
And since then it has remained in a single collection.
Now Madonna's personally-worn outfits, particularly those worn in famous photo shoots, are rare and highly sought-after by her fans.
That's precisely why you find them in museum exhibitions.
Her signature on this vest and the provenance add significant value.
So I've always considered this a great piece of Madonna memorabilia.
But there's more to this story.
And it turns a great item into something even more special.
And since then it has remained in a single collection.
Now Madonna's personally-worn outfits, particularly those worn in famous photo shoots, are rare and highly sought-after by her fans.
That's precisely why you find them in museum exhibitions.
Her signature on this vest and the provenance add significant value.
So I've always considered this a great piece of Madonna memorabilia.
But there's more to this story.
And it turns a great item into something even more special.
The $10 million photo shoot.
Because this photo used on the cover of 'Love Profusion' was an out-take.
It was originally part of a much more significant shoot by noted fashion photographer Regan Cameron on June 24, 2003.
The official campaign shoot for her famous 2003 GAP adverts.
And if you're a Madonna fan, I'm sure you remember them well.
Madonna made headlines when the campaign was announced in June 2003.
GAP paid her $10 million to promote the brand, across billboards, print adverts and a major TV commercial.
Although she was known for her provocative outfits, Madonna reinvented her style yet again with a simple, low key look.
Celebrated designer Jean-Paul Gaultier commented: "Even when she rebels against fashion, it becomes fashion."
And in every single shot of the campaign she wears the same thing:
This simple GAP white vest top.
It was originally part of a much more significant shoot by noted fashion photographer Regan Cameron on June 24, 2003.
The official campaign shoot for her famous 2003 GAP adverts.
And if you're a Madonna fan, I'm sure you remember them well.
Madonna made headlines when the campaign was announced in June 2003.
GAP paid her $10 million to promote the brand, across billboards, print adverts and a major TV commercial.
Although she was known for her provocative outfits, Madonna reinvented her style yet again with a simple, low key look.
Celebrated designer Jean-Paul Gaultier commented: "Even when she rebels against fashion, it becomes fashion."
And in every single shot of the campaign she wears the same thing:
This simple GAP white vest top.
Madonna's new look.
Images from the shoot also featured in the 2003 fall issue of Harper's Bazaar.
One of the world's biggest and most influential fashion magazines, published in 37 different countries around the world.
Madonna starred on the cover, with the headline “Madonna's New Look”.
So consider the significance of this piece.
Everyone who walked into a GAP store around the world...
Everyone who walked past a Gap billboard in the street..
And everyone who bought a copy of Harper's Bazaar magazine...
All saw Madonna wearing this vest.
Given her status as a fashion icon for more than 40 years, anything worn by Madonna on a magazine cover becomes hugely valuable.
Auction results prove the strong demand and high prices collectors will pay to own these rare items.
But before we get to the numbers, there's another important factor you need to consider...
One of the world's biggest and most influential fashion magazines, published in 37 different countries around the world.
Madonna starred on the cover, with the headline “Madonna's New Look”.
So consider the significance of this piece.
Everyone who walked into a GAP store around the world...
Everyone who walked past a Gap billboard in the street..
And everyone who bought a copy of Harper's Bazaar magazine...
All saw Madonna wearing this vest.
Given her status as a fashion icon for more than 40 years, anything worn by Madonna on a magazine cover becomes hugely valuable.
Auction results prove the strong demand and high prices collectors will pay to own these rare items.
But before we get to the numbers, there's another important factor you need to consider...
A video watched by millions.
The provenance tells us this is the same vest top Madonna wore in the GAP print adverts.
But how about the TV commercial itself?
She starred alongside rapper Missy Elliot, performing a remix of her two famous hits Into The Groove and Hollywood.
It was described as “the most anticipated TV campaign in Gap’s history”.
And it was watched by tens of millions of viewers.
Today Madonna's GAP commercial is considered a classic, better remembered than many of her music videos.
And if Madonna wears an outfit on-screen, its value increases yet again.
So let's look at the facts:
The GAP campaign shoot by Regan Cameron took place at Paramount Studios in Los Angeles on June 24, 2003.
The GAP commercial was filmed on the same day at the same location.
Madonna wears an identical outfit in each one:
So I believe the evidence is compelling.
And it's highly reasonable to conclude this is indeed the same vest.
But how about the TV commercial itself?
She starred alongside rapper Missy Elliot, performing a remix of her two famous hits Into The Groove and Hollywood.
It was described as “the most anticipated TV campaign in Gap’s history”.
And it was watched by tens of millions of viewers.
Today Madonna's GAP commercial is considered a classic, better remembered than many of her music videos.
And if Madonna wears an outfit on-screen, its value increases yet again.
So let's look at the facts:
The GAP campaign shoot by Regan Cameron took place at Paramount Studios in Los Angeles on June 24, 2003.
The GAP commercial was filmed on the same day at the same location.
Madonna wears an identical outfit in each one:
- The same simple white GAP vest and blue jeans.
- The same black belt, wallet chain and flat cap.
- The same jewellery, including the 'M' pendant, rings and bracelets by designer Neil Lane (which were valued at more than $5 million).
So I believe the evidence is compelling.
And it's highly reasonable to conclude this is indeed the same vest.
The Madonna market is booming.
So given her global appeal, the history of this piece, the exceptional provenance, and the strength of the current market...
How do you value such a rare and significant Madonna item?
Here are some previous auction results of comparable pieces:
Let's start with some of her outfits from magazine shoots.
They are highly rare, and when they appear on the market there is intense competition to own them from collectors around the world.
How do you value such a rare and significant Madonna item?
Here are some previous auction results of comparable pieces:
Let's start with some of her outfits from magazine shoots.
- $25,000 - a floral dress worn in the May 2015 Cosmopolitan 50th Anniversary Issue, sold in 2019.
- $28,125 - a vintage gown worn in the March 2009 issue of W Magazine, sold in 2020.
- $53,125 - a dress worn on the cover of the July 1987 Cosmopolitan, sold in 2019.
- $179,200 - a dress worn in the 1990 'Vogue' video, sold in 2020.
- $252,000 - a jacket worn in the 1985 movie Desperately Seeking Susan, sold in 2014.
- $287,500 - a pink dress and fur stole worn in the 1985 'Material Girl' video, sold in 2022. (This outfit was also displayed in the 2009 London exhibition.)
They are highly rare, and when they appear on the market there is intense competition to own them from collectors around the world.
A unique opportunity.
This may be a simple white vest.
But in 2003 Madonna turned it into an iconic fashion statement.
Literally millions of people around the world saw her wearing it.
And if you collect music memorabilia, it's an exceptional item to own.
Because generations from now Madonna will still be an icon.
She's the biggest and most influential female artist of all-time.
She's changed the face of pop music and fashion countless times over. And her legacy will only grow stronger in the years and decades to come.
That makes Madonna memorabilia immensely valuable as a long-term asset.
The auction prices I've shown you prove the strength of the market, and they're just the tip of the iceberg. I believe she's still undervalued.
So this is a truly unique opportunity.
You can own this major piece of Madonna memorabilia.
Offered with impeccable provenance.
In completely original condition and signed by Madonna herself.
For just £15,000.
It's available for you to purchase today.
And I believe when news of this piece gets out, it will cause a huge stir amongst Madonna fans and the wider collecting community.
So I'd suggest you contact me now.
You have 3 simple and secure ways to place your order.
But in 2003 Madonna turned it into an iconic fashion statement.
Literally millions of people around the world saw her wearing it.
- On the cover of a hit single
- On the cover of Harper's Bazaar magazine
- In adverts for GAP - one of the world's biggest fashion brands
- And in one of the most famous TV commercials of the noughties
And if you collect music memorabilia, it's an exceptional item to own.
Because generations from now Madonna will still be an icon.
She's the biggest and most influential female artist of all-time.
She's changed the face of pop music and fashion countless times over. And her legacy will only grow stronger in the years and decades to come.
That makes Madonna memorabilia immensely valuable as a long-term asset.
The auction prices I've shown you prove the strength of the market, and they're just the tip of the iceberg. I believe she's still undervalued.
So this is a truly unique opportunity.
You can own this major piece of Madonna memorabilia.
Offered with impeccable provenance.
In completely original condition and signed by Madonna herself.
For just £15,000.
It's available for you to purchase today.
And I believe when news of this piece gets out, it will cause a huge stir amongst Madonna fans and the wider collecting community.
So I'd suggest you contact me now.
You have 3 simple and secure ways to place your order.
- Click the link below to buy online
- Email info@paulfrasercollectibles.com
- Or call us on +44 (0) 1534 639 998
Purchase this item now
A guarantee you can trust.
To help you purchase this item in complete confidence, remember:
This Madonna personally worn and signed vest is covered by my Lifetime Moneyback Guarantee of Authenticity.
It's supplied with a Paul Fraser Collectibles Certificate of Authenticity.
And delivery is free and fully insured.
So to purchase it now or discuss it further, get in touch with me today.
Email me at info@paulfrasercollectibles.com.
Or call me on +44 (0) 1534 639 998.
I look forward to hearing from you.
Until next time,
Paul Fraser.
