Who's on your list? Who would you collect if you could - no barriers on cost or availability?
That's what we asked ourselves - and here's our Top 100 Giants of History: the most collectible figures from the past. We've factored in desirability, rarity and our decades of insider knowledge.
Have a look, read our commentary below, and then tell us where we've gone wrong. Enjoy:
The Top 100 Giants of History
- William Shakespeare (1564 - 1616)
- The Beatles (1960 - 1970)
- Albert Einstein (1879 - 1955)
- Henry VIII of England (1491 - 1547)
- Winston Churchill (1874 - 1965)
- George Washington (1732 - 1799)
- Napoleon Bonaparte (1769 - 1821)
- Diana, Princess of Wales (1961 - 1997)
- Abraham Lincoln (1809 - 1865)
- Muhammad Ali (1942 - 2016)
- Neil Armstrong (1930 - 2012)
- Marilyn Monroe (1926 - 1962)
- Mahatma Gandhi (1869 - 1948)
- Elvis Presley (1935 - 1977)
- John F Kennedy (1917 - 1963)
- Nelson Mandela (1918 - 2013)
- Michael Jordan (born 1963)
- John Lennon (1940 - 1980)
- Charles Dickens (1812 - 1870)
- Vincent Van Gogh (1853 - 1890)
- Che Guevara (1928 - 1967)
- Babe Ruth (1895 - 1948)
- Walt Disney (1901 - 1966)
- Dr Martin Luther King Jr (1929 - 1968)
- Kurt Cobain (1964 - 1994)
- James Dean (1931 - 1955)
- Jimi Hendrix (1942 - 1970)
- Bruce Lee (1940 - 1973)
- Queen Elizabeth II of the United Kingdom (1926 - 2022)
- The Sex Pistols (1975 - 2008)
- Andy Warhol (1928 - 1987)
- Harry Houdini (1874 - 1926)
- JK Rowling (born 1965)
- Thomas Jefferson (1743 - 1826)
- Karl Marx (1818 - 1883)
- Mao Zedong (1893 - 1976)
- Cervantes (1547 - 1616)
- Johannes Gutenberg (1393–1406 - 1468)
- Tupac Shakur (1971 - 1996)
- Alan Turing (1912 - 1954)
- Claude Monet (1840 - 1926)
- Adolf Hitler (1889 - 1945)
- John Wayne (1907 - 1979)
- Elizabeth I (1533 - 1603)
- Stan Lee (1922 - 2018)
- Pink Floyd (1965 - 2022)
- Steve Jobs (1955 - 2011)
- Jesse James (1847 - 1882)
- Admiral Lord Nelson (1758 - 1805)
- Christopher Columbus (1451 - 1506)
- Leonardo Da Vinci (1452 - 1519)
- Elizabeth Taylor (1930 - 2011)
- Buffalo Bill (1846 - 1917)
- Captain Robert Scott, Scott of the Antarctic (1868 - 1912)
- Florence Nightingale (1820 - 1910)
- Oliver Cromwell (1598 - 1658)
- Pablo Picasso (1881 - 1973)
- Annie Oakley (1860 - 1926)
- Joe DiMaggio (1914 - 1999)
- Ludwig van Beethoven (1770 - 1827)
- JD Salinger (1919 - 2010)
- Harper Lee (1926 - 2016)
- Shoeless Joe Jackson (1887 - 1951)
- Stan Laurel and Oliver Hardy (1927 - 1955)
- Isaac Newton (1642 - 1766-7)
- Diego Maradona (1960 - 2020)
- Jacqueline Kennedy (1929 - 1994)
- Lou Gehrig (1903 - 1941)
- Hugh Hefner (1926 - 2017)
- Charlie Chaplin (1889 - 1977)
- Audrey Hepburn (1929 - 1993)
- The Duke of Wellington (1769 - 1852)
- Alexander Graham Bell (1847 - 1922)
- James Stewart (1908 - 1977)
- Charles Lindbergh (1902 - 1974)
- F Scott Fitzgerald (1896 - 1940)
- Sir Francis Drake (1540 - 1596)
- Robert E Lee (1807 - 1870)
- Manfred von Richthofen, the Red Baron (1892 - 1918)
- Pele (1940 - 2022)
- Johann Sebastian Bach (1685 - 1770)
- Charles Darwin (1809 - 1882)
- Edmund Hillary (1919 - 2008)
- Volodymyr Zelenskyy (born 1978)
- Jack the Ripper (active in 1888)
- James Joyce (1881 - 1941)
- Fidel Castro (1926 - 2016)
- Frank and Orville Wright (first flight 1903)
- Tom Brady (born 1977)
- General George Custer (1839 - 1876)
- George Orwell (1903 - 1950)
- Julius Erving (born 1950)
- Sarah Bernhardt (1844 - 1923)
- Queen Victoria (1837 - 1901)
- Amelia Earhart (1897 - 1937)
- Rudolph Valentino (1895 - 1926)
- Thomas Edison (1847 - 1931)
- Sally Ride (1951 - 2012)
- Madonna (born 1958)
- Edward Duke of York and Wallis Simpson (married 1937 - 1972)
Screen
12 - Marilyn Monroe
23 - Walt Disney
26 - James Dean
28 - Bruce Lee
43 - John Wayne
52 - Elizabeth Taylor
70 - Charlie Chaplin
71 - Audrey Hepburn
74 - James Stewart
96 - Rudolph Valentino
These are names who've transcended their roles to become stars or icons beyond the fictional worlds they inhabit. And, you'll note that short lives are common to three of the top four in this list.
Collectors buying today for future value would add themed film series, like Star Wars and Marvel to their list and characters like Batman or The Simpsons too.
Musical genius
2 - The Beatles
14 - Elvis Presley
18 - John Lennon
25 - Kurt Cobain
27 - Jimi Hendrix
30 - The Sex Pistols - with Sid Vicious
39 - Tupac Shakur
46 - Pink Floyd - with Syd Barrett
60 - Ludwig van Beethoven
81 - Johann Sebastian Bach
99 - Madonna
Musical tastes move fast and that's true in the collectibles market too.
If you're looking to measure musical influence today you'd add Taylor Swift and Beyonce to this list in a heartbeat and more figures from hip hop too - what about Kanye now, is he beyond the pale for collectors?
But as collectors we live in the past to a degree.
Recent sales show that the thing to own is a guitar associated with a famous player. Punk and grunge have come into collecting fashion. Will drum machines, decks, and synths ever match a traditional axe? There's no reason why not.
And, yes, you can't avoid it - those who die young leave a legend that we love to celebrate.
Is it OK to leave the Rolling Stones off this list, with or without Brian Jones? Prince?
You tell us.
Philosophical and scientific giants
3 - Albert Einstein
35 - Karl Marx
47 - Steve Jobs
65 - Isaac Newton
73 - Alexander Graham Bell
82 - Charles Darwin
97 - Thomas Edison
Where's Henry Ford?
Good question.
There are surely more scientific names to add.
But you've got to be ruthless when you're making a list.
Leaders
4 - Henry VIII of England
5 - Winston Churchill
6 - George Washington
9 - Abraham Lincoln
13 - Mahatma Gandhi
15 - John F Kennedy
16 - Nelson Mandela
24 - Dr Martin Luther King Jr
29 - Queen Elizabeth II of the United Kingdom
34 - Thomas Jefferson
36 - Mao Zedong
56 - Oliver Cromwell
84 - Volodymyr Zelenskyy
87 - Fidel Castro
94 - Queen Victoria
Almost all US presidents are highly collectible. As are many British PMs. Yes, even Liz Truss will be in time.
These names are political, but they transcend politics in one way or another.
It's very likely you don't like all of them. But add these names to a historic item and you boost its price immeasurably.
You'll notice one is recent and tragically current. Time is the great test of the collectibles market, but Zelenskyy is a name that is likely to ring out.
Writers and literature
1 - William Shakespeare
19 - Charles Dickens
33 - JK Rowling
37 - Cervantes
45 - Stan Lee
61 - JD Salinger
62 - Harper Lee
76 - F Scott Fitzgerald
86 - James Joyce
91 - George Orwell
Please call us first if you find a Shakespeare autograph. Four are held in archives. One or more may be out there. Somewhere.
It's much easier to come across a JK Rowling. But already first editions of her most famous works are setting huge prices.
Salinger was so private he put a premium on himself. Orwell seldom signed autographs and left little behind, but he's a towering figure and will remain so, we believe, as long as his work is relevant.
Military
7 - Napoleon Bonaparte
21 - Che Guevara
40 - Alan Turing
49 - Admiral Lord Nelson
72 - The Duke of Wellington
77 - Sir Francis Drake
78 - Robert E Lee
79 - Manfred von Richthofen, the Red Baron
90 - General George Custer
We don't need to pretend all of these names are nice people. They were perhaps "heroic" in various ways.
Alan Turing should be listed as a scientist, but his most consequential work was the code breaking of his World War II breakthroughs. Enigma machines are highly sought after.
Of course, the most valuable war relics are decorations usually awarded (often posthumously) to much more rank-and-file names than these. The Victoria Cross is the gold standard in military collectibles.
Celebrities, comics, the famous and others
Diana was a substantial figure in her own right, and that's the real attraction of her life story.
8 - Diana, Princess of Wales
32 - Harry Houdini
53 - Buffalo Bill
58 - Annie Oakley
64 - Stan Laurel and Oliver Hardy
67 - Jacqueline Kennedy
69 - Hugh Hefner
93 - Sarah Bernhardt
100 - Edward Duke of York and Mrs Simpson
Celebrity is probably older than we like to think.
And, yes, I'm putting people here who should probably be elsewhere. But Stan and Ollie were music hall and theatre as well as movie stars.
Who of today's "famous-for-being-famous" crowd will be collected in years to come? Will there be a market for Kardashian memorabilia? Paris Hilton's signature?
Sporting
10 - Muhammad Ali
17 - Michael Jordan
22 - Babe Ruth
59 - Joe DiMaggio
63 - Shoeless Joe Jackson
66 - Diego Maradona
68 - Lou Gehrig
80 - Pele
89 - Tom Brady
92 - Julius Erving
I'm sad not to add any cricketers to this list. Or a rugby player or two.
But, if we follow the money in sport collectibles we almost always end up in America, and usually with baseball and basketball.
Baseball cards in particular are a world of their own.
Should there be a golfer on there? A tennis player?
Barrier breakers
Neil Armstrong's everyday persona is at odds with the magnitude of his literally out-of-this-world achievements.
11 - Neil Armstrong
38 - Johannes Gutenberg
50 - Christopher Columbus
54 - Captain Robert Scott, Scott of the Antarctic
55 - Florence Nightingale
75 - Charles Lindbergh
83 - Edmund Hillary
88 - Frank and Orville Wright
95 - Amelia Earhart
98 - Sally Ride
The whole Apollo 11 crew - and many other space pioneers - are highly collectible.
Gutenberg items are largely accounted for and hugely valuable. Even a fragment of one of Gutenberg's 49 Bibles can make $1 million and facsimile copies can cost thousands. William Caxton, the pioneer of printing in the UK, is similarly rare and sought after.
In time, this list will include digital pioneers, and perhaps digital artefacts. How we collect in a less tangible age is an interesting question for us all to consider.
A little art
Warhol-signed prints are hugely collectible
20 - Vincent Van Gogh
31 - Andy Warhol
41 - Claude Monet
51 - Leonardo Da Vinci
57 - Pablo Picasso
These artists all exist in the rarefied world of the "household name".
They're on tea towels and jigsaws. Letters, photographs, and other ephemera related to them all have value.
Claude Monet? Claude Money if you actually have an original work.
Infamy
Frank James, brother of Jesse James the outlaw. The legend of the pair is a prettier tale than their actual life story.
42 - Adolf Hitler
48 - Jesse James
85 - Jack the Ripper
We wouldn't give room to items related to Adolf Hitler. But there are plenty who do. And are willing to pay large amounts for them - someone shelled out nearly $8 million for Hitler's car in 2018.
Time plays a role. It's extraordinary that you can now buy fun merchandise, T-shirts and souvenirs themed around what are a repulsive set of sexually motivated mutilation murders.
What does that say about us?
It's an ethical dilemma for sure. There's evil in the world. How do we react to it? How do we cope?
Who is in your top 100?
That was a difficult task.
You're probably furious right now.
Let us know where we went wrong - politely please!
Shop for some of these names here.
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